Identity & Belonging

Will the labels we use to describe ourselves eventually become meaningless? Will the categories that separate us – like age, gender, race, ethnicity, religion, sexual orientation, and disability – disappear? Challenging our own biases promotes curiosity, empathy, and understanding. Younger generations are optimistic about this – more than half of Millennials and Gen-Zers believe that racial and ethnic equality will be achieved in their lifetimes.

In the future, people will be less tolerant of opposing viewpoints than they are today.

percent who agree
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Women Sign

When do you think women will achieve equal pay with men?

Racial/ethnic equality will be achieved in my lifetime.

percent who agree

I live in a community that shares my values.

percent who agree
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Women Sign

The results for Ford Trends 2022 are based on 14,006 online interviews across 15 countries, conducted under the direction of The Harris Poll. The survey was conducted among the general population, ages 18 years and older in the following countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, South Africa, Spain, United Arab Emirates, the United Kingdom and the United States. Respondents from Saudi Arabia and United Arab Emirates were required to be nationals of their respective countries; data from these two countries were combined and analyzed in aggregate. All fieldwork took place between October 27 and November 12, 2020. While the data within countries were weighted to be representative, the overall sample of 14,006 was not weighted across countries. That is, we do not claim that aggregated data is representative based on country population sizes across the participating countries.

Region Country Sample Size
Australia 1,001
Brazil 1,000
Canada 1,000
China 1,000
France 1,000
Germany 1,001
India 1,000
Italy 1,000
Mexico 1,000
Spain 1,000
Middle East Saudi Arabia 501
South Africa 1001
Middle East UAE 502
U.K. 1,000
USA 1,000
Total 14,006

We have defined generational cohorts as follows: Gen-Z (18-23), Millennials (24-39), Gen-X (40-55), Boomers (56-74).