Which statement do you agree with more?
Are you concerned that your data/online behaviors are being tracked?
percent who say “yes”
Do you feel you have the power to prevent your data being tracked in the future?
percent who say “yes”
By 2035, determining what is true or false will be more difficult than it is today.
Would you be willing to have your life digitally captured for your loved ones?
Would you get a chip implant if _________ ?
PERCENT WHO AGREE
Curious about past trends?
Explore our previous trend books below.
The results for Ford Trends 2022 are based on 14,006 online interviews across 15 countries, conducted under the direction of The Harris Poll. The survey was conducted among the general population, ages 18 years and older in the following countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, South Africa, Spain, United Arab Emirates, the United Kingdom and the United States. Respondents from Saudi Arabia and United Arab Emirates were required to be nationals of their respective countries; data from these two countries were combined and analyzed in aggregate. All fieldwork took place between October 27 and November 12, 2020. While the data within countries were weighted to be representative, the overall sample of 14,006 was not weighted across countries. That is, we do not claim that aggregated data is representative based on country population sizes across the participating countries.
| Region | Country | Sample Size |
|---|---|---|
| Australia | 1,001 | |
| Brazil | 1,000 | |
| Canada | 1,000 | |
| China | 1,000 | |
| France | 1,000 | |
| Germany | 1,001 | |
| India | 1,000 | |
| Italy | 1,000 | |
| Mexico | 1,000 | |
| Spain | 1,000 | |
| Middle East | Saudi Arabia | 501 |
| South Africa | 1001 | |
| Middle East | UAE | 502 |
| U.K. | 1,000 | |
| USA | 1,000 | |
| Total | 14,006 |
We have defined generational cohorts as follows: Gen-Z (18-23), Millennials (24-39), Gen-X (40-55), Boomers (56-74).