Vast majorities across the globe say it's important to actively fight climate change today.
PERCENT WHO AGREE
70%
AGREE
"I am worried about how climate change will affect me personally."
I am actively changing my behavior to help in the fight against climate change.
Percent who agree
I'll only embrace sustainable initiatives if the inconvenience to me is small or nonexistent.
Percent who agree
Global Average 64%
A second life?
7-in-10
adults globally have or would like to purchase something second-hand (i.e., something someone else owned before them). 49% have already bought something, and 22% haven't yet but are interested in doing so.
To help fight climate change…
Percent who agree
I worry about not having enough infrastructure to support EVs.
Percent who agree
I'm waiting to buy an EV until more people I know have them.
Percent who agree
Global Average 56%
All-electric vehicles are the future.
Percent who agree
Global Average 74%
Here's a look at how people are tackling sustainability around the globe
Curious about past trends?
Explore our previous trend books below.
The results for the Ford Trends 2024 survey are based on 16,086 online interviews across 16 countries. The survey was conducted among the general population, ages 18 years and older in the following countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, South Africa, Spain, Thailand, United Arab Emirates, United Kingdom and the United States. Respondents from United Arab Emirates and Saudi Arabia were required to be nationals of their respective countries.
While the data within countries were weighted to be representative, the overall sample of 16,086 was not weighted across countries. That is, we do not claim that aggregated data is representative based on country population sizes across the participating countries.
We have defined generational cohorts as follows: Gen Z (18-26 years of age), Millennials (27-42 years of age), Gen X (43-58 years of age), Boomers (59-77 years of age).
All fieldwork for this survey took place between August 11 and September 1, 2023. The survey was 15 minutes in length, on average, with sample sizes per country as follows:
Region | Country | Sample Size |
---|---|---|
Australia | 1,005 | |
Brazil | 1,009 | |
Canada | 1,005 | |
China | 1,004 | |
France | 1,005 | |
Germany | 1,001 | |
India | 1,001 | |
Italy | 1,007 | |
Mexico | 1,002 | |
Middle East (nationals only) | Saudi Arabia | 503 |
Middle East (nationals only) | UAE | 505 |
South Africa | 1,007 | |
Spain | 1,007 | |
Thailand | 1,003 | |
U.K. | 1,001 | |
U.S. | 2,021 | |
Total | 16,086 |