Investing in Me

People everywhere are feeling anxious, struggling to adjust to a changing world that feels out of their control. Eight in 10 people surveyed have come to recognize the importance of finding inner peace in an uncertain world. The question then arises: How will they embark on this journey towards serenity? Many of them have made the deliberate decision to prioritize connecting with others, let go of toxic relationships, and embrace the outdoors. They are eager to disconnect from their screens and redirect their energy towards what really matters — themselves.

Investing in Me

I feel anxious on a regular basis
(at least once a week).

Percent who agree


Setting personal boundaries is necessary
in order to survive in today's world.

Percent who agree

Men Sign

Women Sign

Global Average 85%

The uncertainties in the world have made me realize the importance of finding inner peace.

Percent who agree



say prioritizing myself gives me a sense of stability in a world that feels unpredictable.

Woman walking in the rain with an umbrella Illustration

Here's a look at how people are shifting their priorities around the globe.


World Map

Reasons you would have a device-free day.

Percent who agree

I want to foster more meaningful connections with others.




In the next 12 months, I will prioritize being outside more.

Being outside Illustration

Reasons you enjoy spending time outdoors.

Percent who agree

Here's a look at how people are prioritizing themselves around the globe

The results for the Ford Trends 2024 survey are based on 16,086 online interviews across 16 countries. The survey was conducted among the general population, ages 18 years and older in the following countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, South Africa, Spain, Thailand, United Arab Emirates, United Kingdom and the United States. Respondents from United Arab Emirates and Saudi Arabia were required to be nationals of their respective countries.

While the data within countries were weighted to be representative, the overall sample of 16,086 was not weighted across countries. That is, we do not claim that aggregated data is representative based on country population sizes across the participating countries.

We have defined generational cohorts as follows: Gen Z (18-26 years of age), Millennials (27-42 years of age), Gen X (43-58 years of age), Boomers (59-77 years of age).

All fieldwork for this survey took place between August 11 and September 1, 2023. The survey was 15 minutes in length, on average, with sample sizes per country as follows:

Region Country Sample Size
Australia 1,005
Brazil 1,009
Canada 1,005
China 1,004
France 1,005
Germany 1,001
India 1,001
Italy 1,007
Mexico 1,002
Middle East (nationals only) Saudi Arabia 503
Middle East (nationals only) UAE 505
South Africa 1,007
Spain 1,007
Thailand 1,003
U.K. 1,001
U.S. 2,021
Total 16,086