Marriage is no longer a necessity in today's world.
PERCENT WHO AGREE
Global Average 85%
Having children is no longer necessary for having a complete family.
Percent who agree
Global Average 74%
In the next 10 years, my ideal living / family situation looks like…
Percent who agree
Having Children
Having Pets
Ideal family/living situation in the next 10 years
PERCENT WHO SELECTED
I would be (or already am) happy being in a relationship that doesn't follow traditional gender roles.
Percent who agree
Global Average 74%
One foot in the past, one in the future.
Traditional family roles help families cope with life best.
69%
PERCENT WHO AGREE
Society should support non-traditional families more.
68%
PERCENT WHO AGREE
Here’s a look at how people are redefining the concept of family around the globe.
Curious about past trends?
Explore our previous trend books below.
The results for the Ford Trends 2024 survey are based on 16,086 online interviews across 16 countries. The survey was conducted among the general population, ages 18 years and older in the following countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, South Africa, Spain, Thailand, United Arab Emirates, United Kingdom and the United States. Respondents from United Arab Emirates and Saudi Arabia were required to be nationals of their respective countries.
While the data within countries were weighted to be representative, the overall sample of 16,086 was not weighted across countries. That is, we do not claim that aggregated data is representative based on country population sizes across the participating countries.
We have defined generational cohorts as follows: Gen Z (18-26 years of age), Millennials (27-42 years of age), Gen X (43-58 years of age), Boomers (59-77 years of age).
All fieldwork for this survey took place between August 11 and September 1, 2023. The survey was 15 minutes in length, on average, with sample sizes per country as follows:
Region | Country | Sample Size |
---|---|---|
Australia | 1,005 | |
Brazil | 1,009 | |
Canada | 1,005 | |
China | 1,004 | |
France | 1,005 | |
Germany | 1,001 | |
India | 1,001 | |
Italy | 1,007 | |
Mexico | 1,002 | |
Middle East (nationals only) | Saudi Arabia | 503 |
Middle East (nationals only) | UAE | 505 |
South Africa | 1,007 | |
Spain | 1,007 | |
Thailand | 1,003 | |
U.K. | 1,001 | |
U.S. | 2,021 | |
Total | 16,086 |