Working For Balance

Workers are reassessing what's important. They are opting to step away from the constant hustle of career advancement and are willing to accept the potential sacrifices that come with prioritizing their own well-being. In fact, half of the global workforce would accept a 20% pay cut in favor of prioritizing their quality of life. But that doesn't mean they don't care about their jobs. The majority report feeling connected to their roles at work but acknowledge that a stressful job simply isn't worth it. Looking to the future provides hope, with technology being the key. Most feel that AI will contribute to a better work-life balance, and may even guide them to their next job.

Working For Balance



I prioritize a balanced personal life over my advancement at work.

Sticking postit on the board Illustration

AI will help promote a positive work-life balance.

Percent who agree




To achieve a lifestyle that prioritizes my quality of life, I would be willing to take a 20% pay cut.

Dollar bag with scissors Illustration

To achieve a lifestyle that prioritizes my quality of life, I would be willing to take a 20% pay cut.


World Map

I don't think it's worth working at a job that increases your personal stress.

Percent who agree




For children to be prepared for adulthood, mental health is more important than academic success.

Head with a band aid Illustration

Feel connected to their role at the company they work for.

Percent Who Feel Connected

Global Average 74%

Younger generations are approaching work in a fundamentally different way than older generations.

Percent who agree

Global Average 74%

Career Coach


of Gen Z and Millennials imagine they will trust AI to provide career/job advice within the next five years, or already do.

Career coach Illustration

Here's a look at how people are shifting work perspectives around the globe

The results for the Ford Trends 2024 survey are based on 16,086 online interviews across 16 countries. The survey was conducted among the general population, ages 18 years and older in the following countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, South Africa, Spain, Thailand, United Arab Emirates, United Kingdom and the United States. Respondents from United Arab Emirates and Saudi Arabia were required to be nationals of their respective countries.

While the data within countries were weighted to be representative, the overall sample of 16,086 was not weighted across countries. That is, we do not claim that aggregated data is representative based on country population sizes across the participating countries.

We have defined generational cohorts as follows: Gen Z (18-26 years of age), Millennials (27-42 years of age), Gen X (43-58 years of age), Boomers (59-77 years of age).

All fieldwork for this survey took place between August 11 and September 1, 2023. The survey was 15 minutes in length, on average, with sample sizes per country as follows:

Region Country Sample Size
Australia 1,005
Brazil 1,009
Canada 1,005
China 1,004
France 1,005
Germany 1,001
India 1,001
Italy 1,007
Mexico 1,002
Middle East (nationals only) Saudi Arabia 503
Middle East (nationals only) UAE 505
South Africa 1,007
Spain 1,007
Thailand 1,003
U.K. 1,001
U.S. 2,021
Total 16,086