I believe society will be stronger in five years
PERCENT WHO AGREE
I believe my actions can influence positive change
Percent who agree
My generation has it better than previous ones
Percent who agree
It's up to my generation to make things better
Percent who agree
I envision what I want my future to look like
Percent who agree
I pray about what I want my future to look like
Percent who agree
85% think more love and forgiveness is needed in the world
Mistakes should be an opportunity to do better, not punish
Percent who agree
Curious about past trends?
Explore our previous trend books below.
The results for the Ford Trends 2023 survey are based on 16,120 online interviews across 16 countries. The survey was conducted among the general population, ages 18 years and older in the following countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, South Africa, Spain, Thailand, United Arab Emirates, United Kingdom, and the United States. Respondents from United Arab Emirates and Saudi Arabia were required to be nationals of their respective countries. The United States had an additional youth sample of 352 teens (ages 14-17). While the data within countries were weighted to be representative, the overall sample of 16,120 was not weighted across countries. That is, we do not claim that aggregated data is representative based on country population sizes across the participating countries.
Region | Country | Sample Size |
---|---|---|
Australia | 1,005 | |
Brazil | 1,006 | |
Canada | 1,004 | |
China | 1,004 | |
France | 1,005 | |
Germany | 1,003 | |
India | 1,004 | |
Italy | 1,011 | |
Mexico | 1,005 | |
Middle East (nationals only) | Saudia Arabia | 509 |
South Africa | 1007 | |
Spain | 1,006 | |
Thailand | 1,035 | |
Middle East (nationals only) | UAE | 503 |
U.K. | 1,003 | |
U.S. | 2,020 | |
Total | 16,120 |
We have defined generational cohorts as follows: Gen Z (18-25 years of age), Millennials (26-41 years of age), Gen X (42-57 years of age), Boomers (58-76 years of age).