I resent being interrupted by my devices
Percent who agree

74%
say technology helps them feel connected to others
26%
say technology makes them feel lonely
I think social media is...
Harmless entertainment
Toxic
A waste of time
Personal information getting into the wrong hands is an immediate fear
Steps I've taken to protect my data online
I believe that by 2035, everything we do will be tracked and monitored by technology
I believe that by 2035, the metaverse will have completely transformed our lives
I do not understand all the hype around cryptocurrency
Curious about past trends?
Explore our previous trend books below.
The results for the Ford Trends 2023 survey are based on 16,120 online interviews across 16 countries. The survey was conducted among the general population, ages 18 years and older in the following countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, South Africa, Spain, Thailand, United Arab Emirates, United Kingdom, and the United States. Respondents from United Arab Emirates and Saudi Arabia were required to be nationals of their respective countries. The United States had an additional youth sample of 352 teens (ages 14-17). While the data within countries were weighted to be representative, the overall sample of 16,120 was not weighted across countries. That is, we do not claim that aggregated data is representative based on country population sizes across the participating countries.
Region | Country | Sample Size |
---|---|---|
Australia | 1,005 | |
Brazil | 1,006 | |
Canada | 1,004 | |
China | 1,004 | |
France | 1,005 | |
Germany | 1,003 | |
India | 1,004 | |
Italy | 1,011 | |
Mexico | 1,005 | |
Middle East (nationals only) | Saudia Arabia | 509 |
South Africa | 1007 | |
Spain | 1,006 | |
Thailand | 1,035 | |
Middle East (nationals only) | UAE | 503 |
U.K. | 1,003 | |
U.S. | 2,020 | |
Total | 16,120 |
We have defined generational cohorts as follows: Gen Z (18-25 years of age), Millennials (26-41 years of age), Gen X (42-57 years of age), Boomers (58-76 years of age).