Technology We Love and Hate

Technology continues to evolve the ways we connect with one another and how we interact with the world. People know their online behaviors are being tracked, and 73% of adults find it creepy when companies know too much about them. Yet, we don't want to stop using these tools we've come to rely on; social media helps 7 in 10 feel connected to others. There's a love-hate relationship with technology and the metaverse is poised to be the next frontier.

Technology We Love and Hate illustrated animation

I resent being interrupted by my devices

Percent who agree

World Map


say technology helps them feel connected to others

Hand holding Mobile Phone


say technology makes them feel lonely

I think social media is...

Percent who agree
Mobile Phone

Harmless entertainment

Mobile Phone


Mobile Phone

A waste of time

Personal information getting into the wrong hands is an immediate fear

Percent who agree
Men Sign

Women Sign

Steps I've taken to protect my data online

I believe that by 2035, everything we do will be tracked and monitored by technology

Percent who agree

I believe that by 2035, the metaverse will have completely transformed our lives

Percent who agree

I do not understand all the hype around cryptocurrency

Percent who agree
Men Sign

Women Sign

The results for the Ford Trends 2023 survey are based on 16,120 online interviews across 16 countries. The survey was conducted among the general population, ages 18 years and older in the following countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, South Africa, Spain, Thailand, United Arab Emirates, United Kingdom, and the United States. Respondents from United Arab Emirates and Saudi Arabia were required to be nationals of their respective countries. The United States had an additional youth sample of 352 teens (ages 14-17). While the data within countries were weighted to be representative, the overall sample of 16,120 was not weighted across countries. That is, we do not claim that aggregated data is representative based on country population sizes across the participating countries.

Region Country Sample Size
Australia 1,005
Brazil 1,006
Canada 1,004
China 1,004
France 1,005
Germany 1,003
India 1,004
Italy 1,011
Mexico 1,005
Middle East (nationals only) Saudia Arabia 509
South Africa 1007
Spain 1,006
Thailand 1,035
Middle East (nationals only) UAE 503
U.K. 1,003
U.S. 2,020
Total 16,120

We have defined generational cohorts as follows: Gen Z (18-25 years of age), Millennials (26-41 years of age), Gen X (42-57 years of age), Boomers (58-76 years of age).