My own mental health is a source of stress
Percent who agree
I feel lonely on a regular basis
PERCENT WHO AGREE
![World Map](images/world-map.png)
I feel lonely on a regular basis
Percent who agree
In the past few years, I've become more intentional about finding a space to relax and recharge
I resent that the pandemic made me miss out on so many experiences
Percent who agree
I will not deprive myself of the comforts of life now that the future feels like it could change at any moment
I use my vehicle to...
If I had an extra $1,000, I would rather spend it on an experience than a material item
55%
Have taken or would take a solo trip to help promote self-care
Curious about past trends?
Explore our previous trend books below.
The results for the Ford Trends 2023 survey are based on 16,120 online interviews across 16 countries. The survey was conducted among the general population, ages 18 years and older in the following countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, South Africa, Spain, Thailand, United Arab Emirates, United Kingdom, and the United States. Respondents from United Arab Emirates and Saudi Arabia were required to be nationals of their respective countries. The United States had an additional youth sample of 352 teens (ages 14-17). While the data within countries were weighted to be representative, the overall sample of 16,120 was not weighted across countries. That is, we do not claim that aggregated data is representative based on country population sizes across the participating countries.
Region | Country | Sample Size |
---|---|---|
Australia | 1,005 | |
Brazil | 1,006 | |
Canada | 1,004 | |
China | 1,004 | |
France | 1,005 | |
Germany | 1,003 | |
India | 1,004 | |
Italy | 1,011 | |
Mexico | 1,005 | |
Middle East (nationals only) | Saudia Arabia | 509 |
South Africa | 1007 | |
Spain | 1,006 | |
Thailand | 1,035 | |
Middle East (nationals only) | UAE | 503 |
U.K. | 1,003 | |
U.S. | 2,020 | |
Total | 16,120 |
We have defined generational cohorts as follows: Gen Z (18-25 years of age), Millennials (26-41 years of age), Gen X (42-57 years of age), Boomers (58-76 years of age).