Driver Assist Technologies
Sixty years ago, we became the first automaker to offer factory-installed safety belts, and our legacy of safety innovation endures to this day. We continue to roll out a range of technologies designed to enhance vehicle safety and help customers drive more safely.
Our Approach to Automotive Safety
Ford views automotive safety holistically, and actively works this approach into all areas of our business, from vehicle design and manufacturing to operator behavior and the motor vehicle environment.
We continue to implement innovations that enhance vehicle safety. We are also working on vehicles that communicate with each other and with the world around them, and share learnings with colleagues who are working toward our vision of an integrated transportation ecosystem.
A variety of Ford technologies are available to help customers drive more safely and to alert them to a potential collision. These driver assist systems can also aid with routine driving tasks to reduce demands on the driver.
Our vehicles offer a range of driver assist features and semi-autonomous technologies that use radar, sonar and cameras to see, sense and interpret the environment. The very latest driver assist technologies, listed here, are available on specific vehicles in certain markets:
- Speed Assist: Adjustable Speed Limiter Device; Traffic Sign Recognition; Intelligent Speed Assist; Adaptive Cruise Control (ACC)
- Braking and Collision Avoidance: Active City Stop; Forward Collision Warning With Brake Support; Pre-Collision Assist With Pedestrian Detection
- Lane Management: Lane-Keeping System; Driver Alert System
- Vision and Visibility: Blind Spot Information System with Cross-Traffic Alert; Rearview Camera
- Parking: Active Park Assist; Enhanced Active Park Assist
- Other Technologies: Auto Hold; Hill Start Assist; Curve Control
Our Latest Technology
Developing new systems is part of our commitment to triple our investment in developing driver assist technologies. New features that are now available include the following:
Return to Park
Available on the 2017 Ford Fusion, the Return to Park feature uses data from a network of sensors to detect conditions that indicate a customer’s intent to exit the vehicle. The smart technology can automatically shift to park, even if the driver forgets; for example, if the vehicle is turned off, or if the driver’s safety belt is unlatched and the driver’s door is opened when the vehicle is stationary.
We have introduced new technology that enhances the current Pre-collision Assist with Pedestrian Detection that can automatically brake for pedestrians, both in daylight and at night. This advanced Pedestrian Detection system scans the road and pavement ahead for people already in, or about to step into, the road ahead, and can automatically apply the brakes if it detects an imminent collision and the driver doesn’t respond to initial warnings. Later this year, the advanced Pedestrian Detection system will be introduced on the next-generation Fiesta in Europe, while in North America, it will debut on the 2018 Ford F-150 and 2018 Ford Mustang.
ACC Stop and Go
ACC Stop and Go is a new semi-autonomous technology that “piggybacks” on the existing adaptive cruise control feature, and can help drivers experience less stress on the road. When activated, it automatically accelerates and brakes for the driver while maintaining a safe distance from the vehicle ahead. If the car stops for more than three seconds, the driver can tap the resume button or accelerator and the car returns to its preset speed. ACC Stop and Go has been added to the 2017MY Continental and Fusion/MKZ.
BLIS (Blind Spot Information System)
To help change lanes when pulling a trailer, the 2017 F-150 Raptor offers the BLIS (Blind Spot Information System) with trailer coverage, which extends the blind spot zone range behind the vehicle to include the trailer. And our 2017 Super Duty features Trailer Reverse Guidance with cameras fitted in the front grille, tailgate and side view mirror.
What’s Next in Driver Assist Technology?
Ford’s driver assist technologies have the potential to improve safety today, and form the building blocks for an autonomous future tomorrow. We are currently testing fully autonomous vehicle technology in real-world conditions, as well as implementing key semi-autonomous technologies across our entire portfolio.