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Improving Vehicle Safety

Safety continues to be one of the highest priorities in the design of our vehicles, and quality is a critical aspect of customer safety – and therefore of our responsibilities and success as a company.

How We’re Driving Change

Prioritizing Safety

We view automotive safety holistically; it encompasses all aspects of our business, from vehicle design and manufacturing to operator behavior and road infrastructure.

Our corporate safety policy, Policy Letter 7, outlines our commitment to designing and manufacturing vehicles that achieve high levels of safety over a wide range of real-world conditions. This helps us meet or exceed both applicable laws and regulations, and the needs and expectations of our customers.

Our processes, tools and facilities confirm that our vehicles align with our own stringent internal guidelines on safety design, as well as Ford-specified levels of performance for Public Domain tests. We regularly re-evaluate and update these guidelines as appropriate.


Salient Issue

Product Safety and Quality

During our first formal human rights saliency assessment, we identified product safety and quality as one of our nine most important issues – those at risk of the most severe negative impact through Ford’s activities and business relationships.

Going forward, we’re taking steps to develop action plans to manage and remediate these issues, and to expand our reporting on them.

  Find out more about our human rights saliency assessment

Our Performance

Keeping Safety Our Top Priority

We are committed to building safe vehicles with additional driver assist technologies, and encouraging safer behavior behind the wheel through training and education programs.

60% of Ford and Lincoln nameplates in the United States have a U.S. NCAP 5-star overall safety rating1

  1. As of June 2018

69% of Ford and Lincoln nameplates in Europe have a Euro NCAP 5-star overall safety rating2

  1. As of June 2018

36% of Ford and Lincoln nameplates in China have a China NCAP 5-star overall safety rating3

  1. As of June 2018

40,000 young and new drivers across 41 countries participated in our Ford Driving Skills for Life program in 2017