Transportation is undergoing perhaps the greatest revolution in a century. Ford is itself expanding to become a leader in both automotive and mobility, helping to create a better, smarter world.
Companies everywhere talk a lot about mobility, connectivity and finding ways to make better use of data. At Ford, we have been working on this for a long time and we have entered into partnerships or acquisitions of companies such as Autonomic and TransLoc who are renowned in this space. We are also working very closely with cities to ensure that we’re providing mobility solutions that will benefit the city and improve the way its citizens move around it.
We are focusing on two core elements that underpin everything we’re doing – delivering a human-centric experience, and building on the foundation of trust the Ford brand already has.
You’ve heard us say we’re building smart vehicles for a smart world. Taking a human-centric approach to this means we aren’t just introducing technology for the sake of having the latest know-how. We’re focusing on the experiences we can create for our owners and users and how they need to move, and we’re creating and using technology to deliver those experiences.
To build trust, we are building on our reputation and focusing on privacy and security. Our owners and users need to know they can trust us with the data they choose to share with us; building that trust and ensuring we deliver on that promise underpins everything we are doing.
We are accelerating and expanding our activities to deliver a broad suite of mobility products and services, for individual car owners right through to entire cities. An increase in speed and scale will come through the establishment of four new, integrated teams:
Ford X: Offering quick incubation of potential products and services; and new mobility businesses early in their development
Mobility Business Group: Responsible for scaling the company’s existing mobility businesses
Mobility Platforms and Products: Leading design and development for the technology underpinning Ford’s mobility businesses
Mobility Marketing and Growth: Driving demand with individual consumers and with commercial and city customers, and ensuring the voice of the customer is heard throughout the organization