Ford Warriors in Pink logo

Ford Warriors in Pink

Ford Warriors in Pink® is dedicated to helping those touched by breast cancer, through actions that support, inspire and empower patients, survivors and co-survivors throughout their journey.

Group wearing Ford Warriors In Pink merchandise

Helping Solve Transportation Barriers

Ford Warriors in Pink® is a Ford Motor Company initiative dedicated to helping and inspiring those in the fight against breast cancer. Ford has been active in the fight against breast cancer for 30 years and has dedicated more than $139 million to the cause. Through the sale of Ford Warriors in Pink inspirational wear and gear, Ford helps provide transportation solutions for patients in need.

A woman is shown wearing the Ford SupportBelt

Support on the Road to Recovery

The Ford SupportBelt is the first seat belt accessory designed by a U.S. auto manufacturer to help mastectomy patients travel comfortably after surgery.* Learn more about the SupportBelt.

A woman playing a drum

BANG THE DRUM LOUDLY. THIS IS WAR.

 

Since 1993, the Ford Motor Company has been active in the fight against breast cancer. Over a decade ago, Ford increased its efforts with the introduction of Ford Warriors in Pink®.

 

Ford Warriors in Pink has since flourished into a long-standing program that helps thousands of patients, survivors and co-survivors affected by the disease each year, with a mission to bring the breast cancer community together and support those who embody courage, commitment and hope in the fight.

 

By continually asking, “What more can we do?” Ford Warriors in Pink has become an active support system for anyone touched by the disease. And because breast cancer is relentless, Warriors in Pink is relentless — dedicated to fueling the spirit of those living with the disease 365 days a year.

Organizations Supported

Susan G Komen logo

Susan G. Komen

Susan G. Komen® is the world’s leading nonprofit breast cancer organization, funding breast cancer research while providing real-time help to those facing the disease. 100% of Ford profits from the sale of Ford Warriors in Pink® gear will be donated to support breast cancer patients in need of transportation assistance through the Susan G. Komen Financial Assistance Program.

Pink Fund logo

Pink Fund

Pink Fund® core mission is to mitigate the financial burdens of breast cancer patients in active treatment by providing a bridge between hardship and recovery via direct nonmedical financial assistance, financial navigation, health literacy and education. 100% of Ford profits from the sale of Ford Warriors in Pink® gear will be donated to help with transportation assistance through grants provided by the Pink Fund financial aid program.

*The SupportBelt is designed and validated for Ford and Lincoln vehicle specifications and is intended only for use in those vehicles; Ford is making the design available via license for other automakers to manufacture and test in their vehicles.  For shoulder belt use only.  Do not use on lap portion of belt.  Not for use by children or with child seats or booster seats.  For use by mastectomy patients.