Ford Warriors in Pink
Ford Warriors in Pink® is dedicated to helping those touched by breast cancer through actions that support, inspire and empower patients, survivors and co-survivors throughout their journey.
Ford Warrior in Pink
IN THE FIGHT TOGETHER FOR 30 YEARS
Have a look at how we dedicated more than $139 million to the cause by turning empathy into action. This includes our newly designed Warriors in Pink® apparel and other goods to wear, gift, or own.
Support on the Road to Recovery
The Ford SupportBelt™ is the first seat belt accessory designed by a U.S. auto manufacturer to help mastectomy patients travel comfortably after surgery.* Learn more about the SupportBelt.
Gear That Gives
Every time you make a purchase of Ford Warriors in Pink® wear and gear, 100% of Ford profits will be donated to Susan G. Komen® and Pink Fund®: two breast cancer organizations that work with Ford Warriors in Pink to help provide transportation solutions for patients in need.
BANG THE DRUM LOUDLY. THIS IS WAR.
Since 1993, the Ford Motor Company has been active in the fight against breast cancer. Over a decade ago, Ford increased its efforts with the introduction of Ford Warriors in Pink®.
Ford Warriors in Pink has since flourished into a long-standing program that helps thousands of patients, survivors, and co-survivors affected by the disease each year with a mission to bring the breast cancer community together and support those who embody courage, commitment, and hope in the fight.
By continually asking, “What more can we do?” Ford Warriors in Pink has become an active support system for anyone touched by the disease. And because breast cancer is relentless, Warriors in Pink is relentless — dedicated to fueling the spirit of those living with the disease 365 days a year.
Organizations Supported
Susan G. Komen
Susan G. Komen® is the world’s leading nonprofit breast cancer organization, funding breast cancer research while providing real-time help to those facing the disease. 100% of Ford profits from the sale of Ford Warriors in Pink® gear will be donated to support breast cancer patients in need of transportation assistance through the Susan G. Komen Financial Assistance Program.
Pink Fund
The core mission of Pink Fund® is to mitigate the financial burdens of breast cancer patients in active treatment by providing a bridge between hardship and recovery via direct nonmedical financial assistance, financial navigation, health literacy, and education. 100% of Ford profits from the sale of Ford Warriors in Pink® gear will be donated to help with transportation assistance through grants provided by the Pink Fund financial aid program.
*The SupportBelt™ is designed and validated for Ford and Lincoln vehicle specifications and is intended only for use in those vehicles; Ford is making the design available via license for other automakers to manufacture and test in their vehicles. For shoulder belt use only. Do not use on lap portion of belt. Not for use by children or with child seats or booster seats. For use by mastectomy patients.