Idea Submission Rules

In order to be considered, submissions must relate to products, features or function. Ideas that primarily relate to items purchased by Ford should be directed to Ford’s suppliers.

Qualifications for review

You must agree to Idea Submission Terms & Conditions.


Examples of ideas and suggestions that will not be considered are:


1. Confidential information of any type


2. Product styling or design


3. Product names, slogans or logos


4. Advertisements or Marketing Ideas (Commercials, Songs, etc.)


5. Business methods or ways of conducting our business (restructuring, bail-out, etc.)


6. Those that suggest perpetual motion (e.g., doesn't require fuel, recharging, etc.)


Please do not submit confidential information. Ford will not keep your idea confidential, as your idea will be copied and distributed to many people at Ford for evaluation. We do not wish to make your idea public, but there are a large number of Ford specialists that will review the idea, so it may be discussed with individuals outside of the company. If you would like to keep your materials confidential, do NOT send them to us. WE WILL NOT REVIEW CONFIDENTIAL INFORMATION.


Please note that if you have preliminary discussions with Ford employees or specialists, they are not authorized to accept information on a confidential or restricted basis.


You are free to submit your idea to other companies without informing us, however, we request that you do not disclose that Ford is considering your idea.

Ford Motor Company’s Obligations

Ford agrees to review your idea when properly submitted via the Idea Submission Process, according to the Idea Submission Rules and under the Idea Submission Terms & Conditions. We have no obligation to use your idea.


In return for your acceptance of the Idea Submission Terms & Conditions, Ford Motor Company offers a non-confidential, preliminary evaluation of your submitted materials. Following the preliminary evaluation, if we are interested in pursuing your project, you will be notified per our process. At that time, we may be able to discuss additional terms.


Ford Motor Company does not act in a consulting capacity. We are not obligated to provide you with an explanation for any decision the Company reaches. This applies to the original disclosure as well as to anything you later disclose, orally or in writing. We assume no obligation to tell you something we already knew or have discovered since you submitted your idea.


You must own the idea you are submitting. You cannot submit the idea of another person or party. The idea must be the original creation of the individual who signs the disclosure form and the signor must have the exclusive right to submit the idea to the company. Further, the signor must have the legal right to negotiate the idea with us and the power and authority to grant any and all rights in the material. This does not mean that you are granting any rights under a patent, which you already have or may obtain in the future, during this preliminary review.


Often, employers will require an employee to sign an employment contract. Some conditions of this contract may be that the company will own ideas related to their business. Please determine whether your employer owns the idea you are submitting. Ford cannot accept ideas that are in violation of an agreement or understanding with another party, such as your current or former employer.


You must be at least 18 years old.


As a global company, we prefer correspondences in English. We recognize that our business is conducted in several languages around the world, but our primary language for business transactions is English and the Consumer Innovation Office is located in Dearborn, Michigan USA. We rarely accept innovations in other languages, as this severely limits the distribution of your ideas within the Company.