Businesses are choosing full-size vans to grow their companies rather than investing in stationary brick and mortar locations. Understanding these new trends and how customers will use their vehicles is part of why Ford has been America’s best-selling commercial van brand for 40 years.* Year-over-year, sales of Transit are up 1.9 percent; that jumps to 5.3 percent for fleets in the one-to-five-vehicle range.
“This is a segment we’ve been watching for some time,” said Tiffany Chang, Ford Transit marketing manager. “This is where our customers hustle and where entrepreneurs are most creative.”
Mobile operations provide flexibility for business owners to set up shop near corporate offices, in bustling downtown locations and at festivals and events around school campuses. Several steps are removed from the overall purchase process, allowing consumers almost instant access to goods and services.
“A lot of our customers can’t bring a bicycle in, or just appreciate the convenience of service and sales at home,” said Denise West, co-owner of Sarasota PopCycles. “Having a van lets us take care of our customers better. Plus, because of the big ad space it offers, we reach new people when we’re on a run. A neighbor sees the van and calls us to schedule service of their own.”
According to a 2019 Out of Home Advertising Association of America study, 64 percent of U.S. residents age 16 or older surveyed noticed a wrapped vehicle advertisement within the past month; 44 percent noticed one in the past week.
West’s husband Jeff Dimitry is 6-foot-2, so when he’s on calls, Transit’s available 81.5 inches of interior height ensures he doesn’t have to slouch while fixing or setting up bikes. For 2020, the new Ford Transit is adding even more configuration options. Two wheelbases, three roof heights, three overall lengths, a new crew van seating arrangement, three engine choices, single- or dual-rear wheels and all-wheel drive mean Transit can be configured in thousands of ways.